Expanding Outdoor Advertisements South Richmond Hill NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in South Richmond Hill. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Alan/Anthony Inc.
(212) 825-1582
55 Broad Street
New York, NY
Callari Engravers
(212) 255-7229
250 West 14th Street
New York, NY
E & H Marketing
(718) 460-7460
4306 Main St
Flushing, NY
Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
Surfaceworld.net
(212) 965-8507
122 Duane St
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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