Expanding Outdoor Advertisements South Richmond Hill NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in South Richmond Hill. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Creacy Marketing
(212) 243-7452
26 Horatio Street #15
New York, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Eyeglassdirect.com
(718) 444-1092
7320 Ave M
Brooklyn, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
Outside The Box Interactive LLC
(201) 610-0625
150 Bay St
Jersey City, NJ
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Adworx Advertising Incorporated
(718) 979-1874
83 Cromwell Ave
Staten Island, NY
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Merchant Circle Marketing
(718) 493-6231
1398 Lincoln Pl
Brooklyn, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details