Expanding Outdoor Advertisements South Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in South Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Callari Engravers
(212) 255-7229
250 West 14th Street
New York, NY
Lewis Advertising Agency
(973) 642-4800
17 Academy St
Newark, NJ
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Mass Media Inc
718-384-6116
706 Bedford Ave
Brooklyn, NY
Perry Marketing Group LLC
(201) 653-2008
629 Grove St
Jersey City, NJ
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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