Expanding Outdoor Advertisements South Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in South Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
Submarine
(212) 625-1410
132 Crosby St
New York, NY
Eastside Public Relations
(718) 465-2566
103 3RD Ave
New York, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
Proton Studio
917-406-1933
147 West 26th St
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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