Expanding Outdoor Advertisements Scarsdale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Scarsdale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Lead Dog Marketing
(914) 467-7858
560 White Plains Rd
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A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
Billboard Connection
(203) 655-5066
Billboard Connection
Darien, CT
Americazz Promotions Inc
877-897-0192
3841, 616 corporate way
valley cottage, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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