Expanding Outdoor Advertisements Scarsdale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Scarsdale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Internet Media Solutions
203-961-8905
637 Cove Road
Stamford, CT
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
Constant Contact
917-414-1396
302 Sunset Key
Secaucus, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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