Expanding Outdoor Advertisements Saint Albans NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Saint Albans. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
Adworx Advertising Incorporated
(718) 979-1874
83 Cromwell Ave
Staten Island, NY
Winglatino
(212) 500-9400
1114 5TH Ave Ste 11
New York, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Gallagher & Gallagher
(718) 545-2200
2123 30TH Rd
Astoria, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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