Expanding Outdoor Advertisements Saint Albans NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Saint Albans. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
The CHMajor Group
(212) 268-0241
135 West 29th Street
New York, NY
Marketing Information Network
(201) 626-4800
30 Newport Pkwy
Jersey City, NJ
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Merchant Circle Marketing
(718) 493-6231
1398 Lincoln Pl
Brooklyn, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Alphagraphics
(212) 889-0069
253 5th Ave # 3
New York City, NY
Cash Business Marketing
(718) 291-4028
1519 Cooper Ave
Flushing, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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