Expanding Outdoor Advertisements Rye NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rye. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Catalyst Marketing Communications Inc
(203) 348-7541
2777 Summer St Ste 301
Stamford, CT
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Danbury Mint
(203) 853-2000
47 Richards Ave
Norwalk, CT
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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