Expanding Outdoor Advertisements Rye NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rye. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Corporation Of America
(203) 210-2600
800 Connecticut Ave
Norwalk, CT
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Gallagher & Gallagher
(718) 545-2200
2123 30TH Rd
Astoria, NY
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
propulsion,llc
203 801-0526
80 Turning Mill Lane
New Canaan, CT
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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