Expanding Outdoor Advertisements Rye NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rye. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

E & H Marketing
(718) 460-7460
4306 Main St
Flushing, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
PCI Group, Inc.
(203) 327-0410
Darien, CT
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Greenwich Meridian Agency
(203) 629-5907
170 Mason St
Greenwich, CT
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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