Expanding Outdoor Advertisements Rosedale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rosedale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
V I P Telemarketing
(201) 656-3700
444 Central Ave
Jersey City, NJ
N W Ayers & Partners
(212) 474-8700
825 8TH Ave Ste C2C
New York, NY
Kathie Holsenbeck Branding and Copywriting
804-497-6687
447 Fort Washington Ave.
New York, NY
oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
Creacy Marketing
(212) 243-7452
26 Horatio Street #15
New York, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Cool Prepaid Llc
(212) 242-7777
10 West 33
New York, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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