Expanding Outdoor Advertisements Rosedale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rosedale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bonnie Segal Inc.
(212) 505-8091
24 Fifth Avenue
New York, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Levy Advertising Associates Inc
(201) 413-0800
8 Chopin CT
Jersey City, NJ
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Hammerhead Advertising
(201) 610-1313
720 Monroe St Ste E308
Hoboken, NJ
Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
SeeMeSmart
(646) 708-3841
330 west 38 suite 801
new york, NY
Staten I Com
(718) 816-4122
516 Broadway
Staten Island, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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