Expanding Outdoor Advertisements Roosevelt NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Roosevelt. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Craig Communications
516-766-2980
3334 Long Beach Road`
Oceanside, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
Coin Box Enterprises Inc
(718) 387-3559
85 Montrose Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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