Expanding Outdoor Advertisements Rockville Centre NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rockville Centre. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Dussaud Advertising
(718) 786-7815
3401 38th Ave Side Side
Long Island City, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
JBLH Communications
212-410-0929
New York, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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