Expanding Outdoor Advertisements Rockville Centre NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rockville Centre. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

EW Advertising
(212) 700-7456
160 W. 71 Street
New York, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
New York Financial Company
800-930-4419
67 Wall Street
New York, NY
General Strategics Inc
(212) 753-2939
415 E 52ND St
New York, NY
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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