Expanding Outdoor Advertisements Rockaway Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rockaway Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
New York, NY
Mass Media Inc
718-384-6116
706 Bedford Ave
Brooklyn, NY
Staten I Com
(718) 816-4122
516 Broadway
Staten Island, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Millionaire Blueprints City Magazines NYC & Northern NJ
877-325-8977
239 Washington Street, 4th Floor
Edison, NJ
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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