Expanding Outdoor Advertisements Rochester NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rochester. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Catalyst Direct Inc
(585) 453-8300
110 Marina Dr
Rochester, NY
Atomic Design
(585) 271-8661
277 Alexander St Ste 208
Rochester, NY
Jay Advertising Inc
(585) 264-3600
170 Linden Oaks - A
Rochester, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
GENO Communications, inc
585.230.5411
140 Fleetwood Dr
Rochester, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
The Craig Business Group Inc
(585) 244-4940
895 Winton Rd S
Rochester, NY
Frontline Advertising
(585) 244-1300
890 Westfall Rd Ste C
Rochester, NY
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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