Expanding Outdoor Advertisements Riverhead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Riverhead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
First Media Group
(315) 471-7800
120 E Washington St Ste 824
Syracuse, NY
Ferryads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
T B A Advtng Inc
(631) 563-8175
122 Cedarhurst St
Islip Terrace, NY
The Kaplan Thaler Group
(212) 474-5000
825 8th Ave
New York, NY
JEMC: A Brand Catalyst
631.287.0850
48 Main street
Southampton, NY
Media Hampton
(631) 726-0500
760 Montauk Hwy
Water Mill, NY
F Lf Marketing Group Incorporated
(585) 394-3343
20 Pleasant St Ste 300
Canandaigua, NY
Schoenfeld & Partners
(212) 779-3508
3 Park Ave Fl 34
New York, NY
Customer Retention Company Inc
(518) 384-0886
801 State Route 50
Burnt Hills, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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