Expanding Outdoor Advertisements Riverhead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Riverhead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
Cliff Freeman & Partners
(212) 463-3200
375 Hudson St Bsmt 3
New York, NY
Lunden Communications Inc
(631) 329-3800
62 Newtown Ln Ste 205
East Hampton, NY
Stock Media Group Inc
(516) 621-0006
2 Seaview Blvd
Port Washington, NY
Amdur Varda Promotions
(914) 332-0055
1 Central Ave
Tarrytown, NY
JEMC: A Brand Catalyst
631.287.0850
48 Main street
Southampton, NY
Media Hampton
(631) 726-0500
760 Montauk Hwy
Water Mill, NY
Media-Scan
(718) 994-3317
4386 White Plains Rd
Bronx, NY
Dimensions Design Group Inc
(845) 371-8300
500 Chestnut Ridge Rd
Spring Valley, NY
Nellson Agency
(585) 248-5660
656 Kreag Rd
Pittsford, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor