Expanding Outdoor Advertisements Ridgewood NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ridgewood. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Star Ledger Classified Advertising
(973) 392-4242
77 Court St
Newark, NJ
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Director I
(212) 620-0675
75 Bank St
New York, NY
Mongiello Associates
646-530-8347
590 Madison Avenue
New York, NY
Queens Digest LLC
917-412-0476
91-21 86th Road
Woodhaven, NY
Map Sign Design LLC
(201) 253-0877
300 Observer Hwy
Hoboken, NJ
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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