Expanding Outdoor Advertisements Ridgewood NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ridgewood. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Staten Island View
(718) 227-2100
359 Cleveland Ave
Staten Island, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
Bonjour Group Inc.
(212) 398-1000
1400 Broadway
New York, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Mtm Advertising Assoc Inc
(212) 679-7572
210 E 15TH St
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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