Expanding Outdoor Advertisements Ridgewood NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ridgewood. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

No Sugar, No Cream...
646-498-8681
444 Central Park West
New York, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Stasi & Co Inc
(212) 941-4141
284 Mott St
New York, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Hungarian Trade Commision, Hungarian Embassy
(212) 752-3060
150 E. 58th Street
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Adworx Advertising Incorporated
(718) 979-1874
83 Cromwell Ave
Staten Island, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Cthink Media Llc
(212) 255-7026
90 Nassau St Ste 3
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Ridgewood NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Hardwood Decks Ridgewood NY
- Flashing in Siding Installations Ridgewood NY
- Exterior Products Introduction Ridgewood NY
- Framing a Pergola Ridgewood NY
- Home Improvement Product Reviews Ridgewood NY
- Impact-Resistant Roofing Products Ridgewood NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details