Expanding Outdoor Advertisements Richmond Hill NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Richmond Hill. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Chaldon Associates
(212) 631-0453
325 W. 38th Street
New York, NY
Agent-cy Online Marketing
212-209-3975
708 3rd Avenue
New York, NY
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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