Expanding Outdoor Advertisements Richmond Hill NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Richmond Hill. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Creacy Marketing
(212) 243-7452
26 Horatio Street #15
New York, NY
Community Advertising Services
973-777-7055
70 Linwood Terrace
Clifton, NJ
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Richmond Hill NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Exterior Products Introduction Richmond Hill NY
- Home Improvement Product Reviews Richmond Hill NY
- Framing a Pergola Richmond Hill NY
- Hardwood Decks Richmond Hill NY
- Flashing in Siding Installations Richmond Hill NY
- Innovative Products for Home Remodeling Projects Richmond Hill NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details