Expanding Outdoor Advertisements Rego Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rego Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Print Clarity
(212) 220-2460
262 W. 38th Street
New York, NY
Moro Artistic Signs
(973) 672-0998
77 S Munn Ave
Newark, NJ
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Drum Marketing Corporation
(718) 575-1114
211 E 43rd St
New York, NY
JBLH Communications
212-410-0929
New York, NY
First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
I M Unlimited
(212) 685-2922
26 W 27th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Rego Park NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Innovative Products for Home Remodeling Projects Rego Park NY
- Home Improvement Product Reviews Rego Park NY
- Exterior Products Introduction Rego Park NY
- Framing a Pergola Rego Park NY
- Hardwood Decks Rego Park NY
- Flashing in Siding Installations Rego Park NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details