Expanding Outdoor Advertisements Rego Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rego Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

MediaZone NY
718-506-9663
1461 42 Street
Brooklyn, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
Active Newark LLC
973-589-2876
123 Delancy Street
Newark, NJ
Persuasive Brands
201-947-7250
121
Leonia, NJ
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Levy Advertising Associates Inc
(201) 413-0800
8 Chopin CT
Jersey City, NJ
Furs.com
(212) 965-0010
580 Broadway
New York, NY
International Distributors
(212) 344-0052
1 Wall Street Ct
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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