Expanding Outdoor Advertisements Rego Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Rego Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A Telemarketmg Service LLC
(973) 733-2878
611 Bergen St
Newark, NJ
Foundation World Inc
(212) 941-6721
435 Broome St
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
Great Gee Distributors
(212) 964-8345
99 Hook Rd
Bayonne, NJ
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
Communication Associates Incorporated
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
New York City Dept-Education
(718) 935-2000
52 Chambers St
New York, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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