Expanding Outdoor Advertisements Queens Village NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Queens Village. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Surfaceworld.net
(212) 965-8507
122 Duane St
New York, NY
NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Artbackroom.Com
(212) 989-9928
135 W 24TH St
New York, NY
Blur Advertising
(212) 375-8335
20 Cooper Sq
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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