Expanding Outdoor Advertisements Poughkeepsie NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Poughkeepsie. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mohonk Mountain Stage Co., Inc.
(845) 255-3102
PO Box 507
New Paltz, NY
Jenkins & Lueken Orchards
(845) 255-0999
69 Yankee Folly Road
New Paltz, NY
Saunderskill Farms
(845) 626-2676
5100 Route 209
Accord, NY
Minard Farms
(845) 883-7102
Hurds Road
Clintondale, NY
Djm Distribution & Supply
(845) 486-7605
35 Patrick Ln
Poughkeepsie, NY
JMC Marketing Communications & PR
(845) 331-1200
10 Pearl Street
Kingston, NY
Hurd's Family Farm
(845) 883-7825
2187 State Route 32
Modena, NY
Peacock Hill Farms
(845) 564-0010
337 Pressler Road
Wallkill, NY
RCM Biomedical VisCom LLC
(845) 242-1559
1 Little Pond Lane
Wallkill, NY
Schuman Joan Associates Limited
(845)338-2955
44 Main St
Kingston, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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