Expanding Outdoor Advertisements Poughkeepsie NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Poughkeepsie. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A.W. Bartczak, Ph.D., Environmental Consultant & Science-Based Marketer
(845) 255-4371
142 Bruynswick Rd.
New Paltz, NY
Mosaic Meetings & Events
(971) 227-1970
20 Hellbrook Lane
Ulster Park, NY
Wallkill View Farm Market & Greenhouse
(845) 255-8050
15 State Route 299
New Paltz, NY
Optimize Web
(845) 834-3665
PO Box 751
New Paltz, NY
Greystone Partners
(845) 223-1950
149 Union St
Poughkeepsie, NY
Affordable Business Advertising
845-702-6787
1830 South Road
Wappinger Falls, NY
Adventure- Junction.com
(845) 256-8073
1188 Albany Post Rd.
Gardiner, NY
Hurd's Family Farm
(845) 883-7825
2187 State Route 32
Modena, NY
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY
Schuman Joan Associates Limited
(845)338-2955
44 Main St
Kingston, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor