Expanding Outdoor Advertisements Potsdam NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Potsdam. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Thompson Contract Inc
(631) 589-7337
41 Keyland Ct Ste A
Bohemia, NY
Uniworld Group Inc
(212) 219-1936
100 Avenue of the Americ Fl 15
New York, NY
Daley Advertising
(631) 929-3686
120 Old Orchard Rd
Wading River, NY
Goetz Graphics
(212) 679-4250
60 Madison Ave
New York, NY
Mixed Business Inc
(212) 777-7197
620 Broadway Apt 6F
New York, NY
New Yorker Contractors Inc
(718) 885-2101
688 King Ave
Bronx, NY
Joey Company the
(718) 852-7730
45 Main St Ste 632
Brooklyn, NY
Empire Advtng & Specialty Co
(845) 831-4161
4 Briarwood Dr
Wappingers Falls, NY
Kzs Austin Inc
(631) 348-1884
888 Veterans Hwy
Hauppauge, NY
Encore International
(631) 329-3382
30 Alewive Brook Rd
East Hampton, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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