Expanding Outdoor Advertisements Potsdam NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Potsdam. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Emmerling Post Advertising Inc
(212) 753-2078
415 Madison Ave
New York, NY
Greshoff Advtg Agency Inc
(718) 863-5400
2735 Webster Ave
Bronx, NY
Quantum Communications
(585) 248-8251
101 Sullys Trl
Pittsford, NY
Stedman Graham & Partners
(212) 727-5500
40 W 23rd St
New York, NY
Michael Horton's Design
(212) 683-4655
218 Madison Ave Ste 5F
New York, NY
R M I Promotions Grp Inc
(716) 565-4141
4595 Greenbriar Rd
Buffalo, NY
No Fat Communications
(212) 629-7595
12 W 37th St
New York, NY
Creme Della Creme Cpywrt & Comm
(315) 704-0397
55 Lansing St
Auburn, NY
Expert Media Solutions
(914) 831-8684
446 Bedford Rd
Pleasantville, NY
Jpr Advertising Agency Inc
(212) 267-6698
299 Broadway Ste 905
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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