Expanding Outdoor Advertisements Port Washington NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Port Washington. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hungarian Trade Commision, Hungarian Embassy
(212) 752-3060
150 E. 58th Street
New York, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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