Expanding Outdoor Advertisements Port Chester NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Port Chester. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PMG Ad Group
(203) 838-7900
31 Hazel Street
Darien, CT
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Adv Marketing Group Inc
(203) 356-9621
33 Glen Ter
Stamford, CT
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
JumarMarketing, LLC
203-857-4700
94 East Avenue
Norwalk, CT
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Genova & Partners Inc
(203) 629-5176
15 Valley Dr
Greenwich, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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