Expanding Outdoor Advertisements Port Chester NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Port Chester. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Wheeler & Co.
203-344-1811
18R West End Ave.
Old Greenwich, CT
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Lead Dog Marketing
(914) 467-7858
560 White Plains Rd
Tarrytown, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Billboard Connection
(203) 655-5066
Billboard Connection
Darien, CT
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks Port Chester NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Flashing in Siding Installations Port Chester NY
- Exterior Products Introduction Port Chester NY
- Impact-Resistant Roofing Products Port Chester NY
- Home Improvement Product Reviews Port Chester NY
- Framing a Pergola Port Chester NY
- Innovative Products for Home Remodeling Projects Port Chester NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details