Expanding Outdoor Advertisements Port Chester NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Port Chester. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hudson Valley Web TV
845 940-5435
75A - Lake Road #202
Congers, ON
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Billboard Connection
(203) 655-5066
Billboard Connection
Darien, CT
PMG Ad Group
(203) 838-7900
31 Hazel Street
Darien, CT
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
Marketing Group The Incorporated
(203) 322-3421
44 Skymeadow Dr
Stamford, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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