Expanding Outdoor Advertisements Plattsburgh NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Plattsburgh. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Responsible Marketing
518-314-1585
7B Sandra Avenue
Plattsburgh, NY
Dodge Marketing & Advertising
(518) 562-2047
29 Track Side
Plattsburgh, NY
James Dawson Enterprises Unitedstates
(518) 561-3705
24 Trade Rd
Plattsburgh, NY
Marketing Partners Inc
(802) 864-6710
176 Battery St Ste 2
Burlington, VT
Shark Communications
(802) 658-5440
209 Battery St Ste 102
Burlington, VT
Matrix Marketing Group
802-735-2344
PO Box 277
Cadyville, NY
Plattsburgh Pipeline
(518) 420-6828
29A MacDonough St.
Plattsburgh, NY
Adelphia Media Services
(518) 561-9728
7309 State Route 9
Plattsburgh, NY
Magic Usa Incorporated
(518) 561-4106
318 Cornelia St
Plattsburgh, NY
PDI Creative Communication
(802) 658-4207
2 Church St Ste 2k
Burlington, VT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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