Expanding Outdoor Advertisements Plainview NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Plainview. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Wheeler & Co.
203-344-1811
18R West End Ave.
Old Greenwich, CT
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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