Expanding Outdoor Advertisements Penfield NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Penfield. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Design Essence
585.264.0705
9 Sugarbush Lane
Pittsford, NY
Premier Social Media
585-214-0586
150 Lucius Gordon Dr
West Henrietta, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
Sigma Marketing Group
(585) 473-7300
1850 Winton Rd S
Rochester, NY
Klemann & Lewis Industries Co
(585) 244-4125
2290 East Ave
Rochester, NY
Atomic Design
585 2718661
277 Alexander St. #208
Rochester, NY
Name Your Flavor Models
5855466098
1198mt hope.
Rochester, NY
David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Catalyst Direct Inc
(585) 453-8300
110 Marina Dr
Rochester, NY
A Good Sign Company
(585) 266-7018
2223 Norton St
Rochester, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor