Expanding Outdoor Advertisements Penfield NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Penfield. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Premier Social Media
585-214-0586
150 Lucius Gordon Dr
West Henrietta, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
Atomic Design
(585) 271-8661
277 Alexander St Ste 208
Rochester, NY
Frontline Advertising
(585) 244-1300
890 Westfall Rd Ste C
Rochester, NY
Form Collective
(585) 232-5580
248 East Ave Ste 102
Rochester, NY
Name Your Flavor Models
5855466098
1198mt hope.
Rochester, NY
Pulse Marketing Group
585-377-7555
6 N. Main Street
Rochester, NY
Siren Marketing
585-278-7485
431 Western Drive
Rochester, NY
A Good Sign Company
(585) 266-7018
2223 Norton St
Rochester, NY
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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