Expanding Outdoor Advertisements Pearl River NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Pearl River. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
College Market Consultants
(201) 861-8115
6600 J F K Blvd E Ste 8K
West New York, NJ
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
No Sugar, No Cream...
646-498-8681
444 Central Park West
New York, NY
Americazz Promotions Inc
877-897-0192
3841, 616 corporate way
valley cottage, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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