Expanding Outdoor Advertisements Pearl River NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Pearl River. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

CUnet
201-540-0040
436 West Main Stret
Wyckoff, NJ
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
Forssberg Hank Advertising
(201) 488-4800
11 State St
Hackensack, NJ
Graphic Solutions & Signs Hack
(201) 343-7446
187 Main St
Hackensack, NJ
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
Eyefour Design, LLC.
973-471-7829
336 Pennington Avenue
Passaic, NJ
Persuasive Brands
201-947-7250
121
Leonia, NJ
Expect Advertising, inc
973-777-8886 Ext 101
1033 Route 46
Clifton, NJ
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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