Expanding Outdoor Advertisements Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Director I
(212) 620-0675
75 Bank St
New York, NY
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
New York Financial Company
800-930-4419
67 Wall Street
New York, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Ccm
(212) 689-8225
11 E 47TH St
New York, NY
Drum Marketing Corporation
(718) 575-1114
211 E 43rd St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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