Expanding Outdoor Advertisements Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Sir Speedy
(212) 564-9320
14 Penn Plaza (Lobby)
New York, NY
vacale inc
862-207-9654
35 park st 1R
BLOOMFIELD, NJ
Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
Cthink Media Llc
(212) 255-7026
90 Nassau St Ste 3
New York, NY
Prada Corp
(212) 307-9300
610 W 52nd St
New York, NY
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
Triad Media Solutions Inc
(201) 216-9989
66 Hudson St
Hoboken, NJ
Sam Jin America
(718) 821-5252
365 Ten Eyck St
Brooklyn, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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