Expanding Outdoor Advertisements Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hammerhead Advertising
(201) 610-1313
720 Monroe St
Hoboken, NJ
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Margrill & Assoc Inc
(212) 608-6270
154 Chambers St Ste 2
New York, NY
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details