Expanding Outdoor Advertisements Ozone Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ozone Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Chaldon Associates
(212) 631-0453
325 W. 38th Street
New York, NY
Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
Jones Studio Limited
(718) 448-5713
219 Bard Ave
Staten Island, NY
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
A to Z MiniBillboards
347-425-1716
5221 Avenue D
Brooklyn, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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