Expanding Outdoor Advertisements Oswego NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oswego. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The New School
(212) 229-8914

New York, NY
Athorn Clark & Partners Inc
(212) 532-9141
38 E 32nd St Fl 11
New York, NY
Full Circle Advertising Inc
(212) 473-5288
245 E 19th St Apt 12F
New York, NY
Jewish Yellow Pages
(718) 246-1400
706 Avenue U
Brooklyn, NY
Alchemy
(212) 605-8400
440 Park Ave S Fl 3
New York, NY
Custom Marketing Solutions
(315) 343-2890
5770 State Route 104
Oswego, NY
Advertech Corp
(212) 244-7983
159 W 33rd St
New York, NY
Apropos Design Solutions
(518) 251-3015
2 Coulter Rd
Bakers Mills, NY
National Fulfillment Laboratories
(631) 770-0440
125 Baylis Rd
Melville, NY
Cardi Design Studio
(631) 543-7707
50 Deepdale Dr
Commack, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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