Expanding Outdoor Advertisements Orchard Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Orchard Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

June II Model Agency
716 689-8884
247 Wood Acres
East Amherst, NY
Peter M. Jones Strategic Consulting
(732) 842-0463
65 Middlesex Rd.
Buffalo, NY
Inlighten, Inc.
(716) 685-3224
3370 Walden Ave., #110
Depew, NY
Bee Group Newspapers
(716) 204-4937
5564 Main Street
Buffalo, NY
Michael Utzig Signs
(716) 873-7155
1917 Niagara St.
Buffalo, NY
Creative Advertising
(716) 632-2900
18 Wik St
Buffalo, NY
SOS Creative LLC
(716) 833-4555
219 Crescent Ave.
Buffalo, NY
CenterPage, Inc., Marketing Group
(716) 822-2212
10 Center Rd.
West Seneca, NY
Smart Business Club
(716) 822-5511
91 Redwood Terr.
Williamsville, NY
Talking Phone Book
(716) 875-9100 ext. 80706
1945 Sheridan Dr.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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