Expanding Outdoor Advertisements Oneonta NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oneonta. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Central Ny Radio Group
(607) 432-1030
36 Chestnut St
Oneonta, NY
Chisholm-Mingo Group Inc
(212) 697-4515
228 E 45th St Fl 2
New York, NY
Tca Creative Servs
(585) 381-3340
349 W Commercial St
East Rochester, NY
Concept X
(631) 243-7800
250 Executive Dr Ste K
Edgewood, NY
Rav & Associates Ltd
(631) 726-6774
Watermill Sq
Water Mill, NY
Vertical Insight
607-821-2636
7681 State Highway 7
Maryland, NY
Wz0Z Fm Radio
(607) 432-1030
36 Chestnut St
Oneonta, NY
Compris Inc
(212) 986-0060
211 E 43rd St
New York, NY
Amil Gargano Studio Inc
(212) 219-0101
395 Broadway
New York, NY
Franson Advertising
(315) 622-1750
127 Sagamore Dr S
Liverpool, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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