Expanding Outdoor Advertisements Oneonta NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oneonta. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Central Ny Radio Group
(607) 432-1030
36 Chestnut St
Oneonta, NY
Matches Advertising Agcy
(585) 426-6160
2652 Chili Ave
Rochester, NY
Light of Love Inc
(718) 273-2271
151 Benedict Ave
Staten Island, NY
Creative Group Inc
(212) 935-0145
1601 Broadway Fl 10
New York, NY
Smart Company USA
(607) 348-0403
32 W State St
Binghamton, NY
Vertical Insight
607-821-2636
7681 State Highway 7
Maryland, NY
Wz0Z Fm Radio
(607) 432-1030
36 Chestnut St
Oneonta, NY
Thomas Marketing Group
(585) 234-3441

Rochester, NY
Pear Graphics
(607) 748-8748
201 N McKinley Ave
Endicott, NY
Marketing Group Synergy
(718) 708-4611
1660 E Gun Hill Rd
Bronx, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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