Expanding Outdoor Advertisements Olean NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Olean. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Enchanted Mountain Advertising
(814) 642-2494
101 Smith Avenue
Port Allegany, PA
Causer, Martin T.
(814) 362-4400
PA State Representative Office
Bradford,, PA
Hannon Moore, Harrijane
(814) 368-5133
33 Sanford
Bradford,, PA
McKinley, Sandra
(814) 368-7135
23 Orchard Valley
Bradford,, PA
WESB/WBRR
(814) 368-4141
1490 St. Francis Drive
Bradford,, PA
Bradford Era, The
(814) 368-3173
P.O. Box 365
Bradford, PA
Austin, Dianne
(814) 368-1172
36 Shep Run Road
Custer City, PA
Demjan, Patricia
(814) 368-4852
54 Calvin Court
Bradford,, PA
Hauser, Christopher
(814) 362-5519
78 Main Street
Bradford,, PA
SuperUser Solutions Inc.
(814) 362-1528
80 East Corydon St
Bradford,, PA

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor