Expanding Outdoor Advertisements Ogdensburg NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ogdensburg. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Altschiller Associates Llc
(212) 867-4924
307 E 44th St
New York, NY
Employee Discount Card
(718) 423-9131
21704 Northern Blvd
Bayside, NY
Concentrix Corp
(585) 218-5300
3750 Monroe Ave
Pittsford, NY
Creaciones Advertising
(718) 824-6800
2572 E Tremont Ave
Bronx, NY
The New School
(212) 229-8914

New York, NY
Kerrington & Caruthers
(212) 425-4750
80 Wall St
New York, NY
Katz Dochtermann & Epstein
(914) 234-0172
39 Trudy Ln
Bedford, NY
Asia Inc
(212) 941-1603
67 Pineapple St
Brooklyn, NY
Buchan Illustrative Group Ltd
(518) 271-1200
406 Fulton St Ste 318
Troy, NY
McBride and Berdnik
(631) 465-2177
48 S Service Rd
Melville, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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