Expanding Outdoor Advertisements Ogdensburg NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ogdensburg. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bridge Enterprises Co
(718) 631-1500
3924 Bell Blvd
Bayside, NY
Healthcare Communications Insights
(631) 262-9800

Northport, NY
Sports of the Century Inc
(212) 532-1711
9 E 40th St
New York, NY
Angone Eleanor
(516) 371-5642
1316 Beech St
Atlantic Beach, NY
J Zachary Creative Group
(845) 256-1900
83 S Chestnut St
New Paltz, NY
Publicis Groupe S A
(212) 474-5000
825 8th Ave
New York, NY
Anomoly Communications
(917) 595-2200
536 Broadway
New York, NY
Dial & Shop
(845) 774-2255
10 Lizensk Blvd
Monroe, NY
Hispanic Marketing & Advertising Group
(212) 289-3871
159 E 116th St
New York, NY
Paragon Advertising
(716) 854-7161
43 Court St
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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