Expanding Outdoor Advertisements Oceanside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oceanside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
N W Ayers & Partners
(212) 474-8700
825 8TH Ave Ste C2C
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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