Expanding Outdoor Advertisements Oakland Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oakland Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

East West Marketing
(212) 951-7220
401 Fifth Avenue
New York, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
Merchant Circle Marketing
(718) 493-6231
1398 Lincoln Pl
Brooklyn, NY
10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
Promohut
(718) 252-1706
1123 Mcdonald Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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