Expanding Outdoor Advertisements Oakland Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oakland Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Communication Associates Incorporated
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Partners & Levit Advertising
212/696-1200
47 West Street
New York, NY
Ad Forum
(201) 795-3030
70 Hudson St
Hoboken, NJ
Custom Signs Incorporated
(718) 667-3492
35 Hancock St
Staten Island, NY
Gallagher & Gallagher
(718) 545-2200
2123 30TH Rd
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews Oakland Gardens NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Impact-Resistant Roofing Products Oakland Gardens NY
- Framing a Pergola Oakland Gardens NY
- Exterior Products Introduction Oakland Gardens NY
- Hardwood Decks Oakland Gardens NY
- Flashing in Siding Installations Oakland Gardens NY
- Innovative Products for Home Remodeling Projects Oakland Gardens NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details