Expanding Outdoor Advertisements Oakland Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Oakland Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

KTP Design Company
(212) 481-6613
118 E. 28th Street
New York, NY
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Multi Pure Independent Distr
(212) 732-5326
126 Chambers St
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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