Expanding Outdoor Advertisements Nyack NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Nyack. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Martine & Co
(203) 869-7900
34 W Putnam Ave
Greenwich, CT
Forssberg Hank Advertising
(201) 488-4800
11 State St
Hackensack, NJ
CUnet
201-540-0040
436 West Main Stret
Wyckoff, NJ
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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