Expanding Outdoor Advertisements Nyack NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Nyack. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
Americazz Promotions Inc
877-897-0192
3841, 616 corporate way
valley cottage, NY
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Chestnut Communications Inc
(203) 629-9098
16 Stepping Stone Ln
Greenwich, CT
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
Barnstable Group LLC
(917) 821-0225
16 Barnstable Lane
Greenwich, CT
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Forssberg Hank Advertising
(201) 488-4800
11 State St
Hackensack, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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