Expanding Outdoor Advertisements North Tonawanda NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in North Tonawanda. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Greater Niagara Economic Development Marketing
(716) 285-0251
345 3rd St
Niagara Falls, NY
ADV Creative Media Concepts
716-930-2000
6923 Northview Dr.
Lockport, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
Buffalo Rising Magazine
(716) 400-8745
121 Norwood Ave.
Buffalo, NY
Showcase Publishing
(888) 764-0700
622 Main St
Washington, DC
Buffalo Biker Online
716-578-9397
PO Box 1453
Cheektowaga, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY
Niagara Spotlight
716-359-5098
PO Box 702
Lewiston, NY
WELCOME Magazine, Inc.
(716) 839-3121
4511 Harlem Rd.
Amherst, NY
Michael Utzig Signs
(716) 873-7155
1917 Niagara St.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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