Expanding Outdoor Advertisements North Tonawanda NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in North Tonawanda. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Choice One Communications
(716) 854-2494
Main Place Tower
Buffalo, NY
IBC Digital, Inc.
(716) 852-1724
230 Perry St.
Buffalo, NY
Buffalo Jewish Review
(716) 854-2192
410 Main St., 2nd Fl.
Buffalo, NY
Get Noticed Promotions
(716) 688-8152
152 Sonwil Dr.
Buffalo, NY
WELCOME Magazine, Inc.
(716) 839-3121
4511 Harlem Rd.
Amherst, NY
Ad Professional Incorporated
(716) 854-5116
225 Louisiana St
Buffalo, NY
ADV Creative Media Concepts
716-930-2000
6923 Northview Dr.
Lockport, NY
Manzella Marketing Group Inc.
(716) 681-6565
80 Sonwil Dr.
Buffalo, NY
Brite Ideas Sales & Marketing, Inc.
(716) 773-5666
1966 Whitehaven Rd.
Grand Island, NY
JMD Group of WNY
(716) 432-2951
440 Colonial Dr.
Grand Island, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor