Expanding Outdoor Advertisements Niagara Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Niagara Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Clever Girl Design Studio
716-825-1353
24 Frank Avenue
Buffalo, NY
Ad Professional Incorporated
(716) 854-5116
225 Louisiana St
Buffalo, NY
Lamar Outdoor Advertising
(716) 852-5791
289 Exchange St.
Buffalo, NY
Valmark Associates, LLC
(716) 893-1494
300 International Dr., Ste. 100
Williamsville, NY
Second Amendment Foundation
(716) 885-6408
267 Linwood Ave.
Buffalo, NY
LIME BOX ADS
716-510-8888
178 Utica Street
Tonawanda, NY
Greater Niagara Economic Development Marketing
(716) 285-0251
345 3rd St
Niagara Falls, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
Duffy Moon Design
(716) 881-9985
21 North Pearl St.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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