Expanding Outdoor Advertisements Niagara Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Niagara Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Niagara Spotlight
716-359-5098
PO Box 702
Lewiston, NY
Valmark Associates, LLC
(716) 893-1494
300 International Dr., Ste. 100
Williamsville, NY
Focused Marketing Associates
(716) 689-1949
94 Candlewood Ln., Ste. 143
Williamsville, NY
The Buffalo Criterion
(716) 882-9570
623 William St.
Buffalo, NY
Showcase Publishing
(888) 764-0700
622 Main St
Washington, DC
City Marketing Group
(716) 505-9988
143 Grandview Dr
Buffalo, NY
Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
William J. Laney Media Sales Representation
(716) 833-6310
202 Englewood Ave.
Buffalo, NY
Smart Business Club
(716) 822-5511
91 Redwood Terr.
Williamsville, NY
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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