Expanding Outdoor Advertisements Niagara Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Niagara Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Opinions, LTD
716-695-9095
One Walden Galleria
Cheektowaga, NY
Advantage Advertising
(716) 877-7380
2457 Delaware Ave
Buffalo, NY
Choice One Communications
(716) 854-2494
Main Place Tower
Buffalo, NY
Stand Advertising, LLC
(716) 210-1065
2351 North Forest Rd., Ste. 102
Amherst, NY
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
Abbey Mecca & Company
716-633-1218
26 Mississippi St. | Suite 100
Buffalo, NY
Aadvantage Adverising
(716) 871-9671
2490 Delaware Ave
Buffalo, NY
Buffalo News
(716) 849-4444
1361on News Plz
Buffalo, NY
ADV Creative Media Concepts
716-930-2000
6923 Northview Dr.
Lockport, NY
Travers Collins & Company
(716) 842-2222 ext. 315
726 Exchange St., Ste. 500
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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