Expanding Outdoor Advertisements New York NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New York. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

EW Advertising
(212) 700-7456
160 W. 71 Street
New York, NY
KTP Design Company
(212) 481-6613
118 E. 28th Street
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Ponzi & Weill Inc
(212) 683-5551
50 Park Ave Ste 12A
New York, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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