Expanding Outdoor Advertisements New York NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New York. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Middle East Information Agency
(212) 243-1975
16 Jane St
New York, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
Advertising Public Relations New York
347 729-7904
Broadway
New York, NY
DMwholesale.com
718 554 6148
9114 Avenue N
Brooklyn, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details