Expanding Outdoor Advertisements New York NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New York. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
The STORM M Group
1-403-619-1163
www.thestormmgroup.com
New York, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
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Gotothezip.com
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1925 Ditmars Blvd
Astoria, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
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Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
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New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
Sign In Incorporated
(718) 937-0090
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Blur Advertising
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20 Cooper Sq
New York, NY
Outside The Box Interactive LLC
(201) 610-0625
150 Bay St
Jersey City, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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