Expanding Outdoor Advertisements New York

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New York. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Dodge Marketing & Advertising
(518) 562-2047
29 Track Side
Plattsburgh, NY
Margrill & Assoc Inc
(212) 608-6270
154 Chambers St Ste 2
New York, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
Eric Mower and Associates
(716) 842-2233
Key Center at Fountain Plaza
Buffalo, NY
Chaldon Associates
(212) 631-0453
325 W. 38th Street
New York, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY
In House Ad Agency Inc
(212) 779-3700
99 Madison Ave
New York, NY
International Distributors
(212) 344-0052
1 Wall Street Ct
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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