Expanding Outdoor Advertisements New Rochelle NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Rochelle. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
The Lustigman Firm
(212) 683-9180
149 Madison Avenue
New York, NY
Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
SeeMeSmart
(646) 708-3841
330 west 38 suite 801
new york, NY
Multi Pure Independent Distr
(212) 732-5326
126 Chambers St
New York, NY
Cool Prepaid Llc
(212) 242-7777
10 West 33
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects New Rochelle NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Hardwood Decks New Rochelle NY
- Framing a Pergola New Rochelle NY
- Exterior Products Introduction New Rochelle NY
- Flashing in Siding Installations New Rochelle NY
- Impact-Resistant Roofing Products New Rochelle NY
- Home Improvement Product Reviews New Rochelle NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details