Expanding Outdoor Advertisements New Rochelle NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Rochelle. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Cba Insert Distribution Syst
(718) 485-8150
2440 Fulton St
Brooklyn, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Director I
(212) 620-0675
75 Bank St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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