Expanding Outdoor Advertisements New Rochelle NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Rochelle. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Persuasive Brands
201-947-7250
121
Leonia, NJ
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
New York University/Scps
(212) 998-7070
7 E 12TH St Ste 11
New York, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
A Better Image
(212) 684-2245
274 Madison Ave
New York, NY
Alphagraphics
(212) 889-0069
253 5th Ave # 3
New York City, NY
Wkdm
(212) 966-8700
1457 Broadway
New York, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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