Expanding Outdoor Advertisements New Paltz NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Paltz. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Affordable Business Advertising
845-702-6787
1830 South Road
Wappinger Falls, NY
Mosaic Meetings & Events
(971) 227-1970
20 Hellbrook Lane
Ulster Park, NY
Apple Bin Farm Market
(845) 339-7229
810 Broadway
Ulster Park, NY
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY
the i am group, inc.
800-421-2358
270 Station Road
Rock Tavern, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
Under The Magenta Moon
(845) 380-1352
10 Bonticou View Drive
New Paltz, NY
Daily Freeman
(845) 331-5000
79 Hurley Avenue
Kingston, NY
Q-Search, Inc.
(845) 296-1176
Hollowbrook Office Park 11 Marshall Road, Suite 1M
Wappingers Falls, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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