Expanding Outdoor Advertisements New Hyde Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Hyde Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ReachLocal
212.643.4300 ext 108
10 E. 33rd Steet
New York, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
Craig Communications
516-766-2980
3334 Long Beach Road`
Oceanside, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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