Expanding Outdoor Advertisements New Hyde Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Hyde Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Meister Associates
(212) 734-1589
556 E 87TH St
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
Director I
(212) 620-0675
75 Bank St
New York, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Manhattan Marketing Ensemble
212-991-3812
443 Park Avenue South
New York, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Artbackroom.Com
(212) 989-9928
135 W 24TH St
New York, NY
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews New Hyde Park NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Exterior Products Introduction New Hyde Park NY
- Impact-Resistant Roofing Products New Hyde Park NY
- Hardwood Decks New Hyde Park NY
- Innovative Products for Home Remodeling Projects New Hyde Park NY
- Flashing in Siding Installations New Hyde Park NY
- Framing a Pergola New Hyde Park NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details