Expanding Outdoor Advertisements New Hartford NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New Hartford. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Paige Marketing Communications Group Inc
(315) 733-2313
258 Genesee St Ste 204
Utica, NY
Advertising Supplement Inc
(315) 724-4421
106 Whitesboro St
Utica, NY
Vector Marketing
(315) 797-2095
171 Genesee St
Utica, NY
THE AD GROUP / MY HOMETOWN SPORTS
315 306 4009
114 Cottage Street Suite 201
Oriskany Falls, NY
College Street Group
(315) 853-3944
2 College St
Clinton, NY
www.UpstateReview.com
(315) 717-9375
P.O. Box 561
Herkimer, NY
Aaa Advertising
(315) 732-3200
51 Franklin Sq
Utica, NY
Inman Roberts Anderson Advertising
(315) 724-3140
409 Columbia St
Utica, NY
Professional Media Services Inc
(315) 797-8236
185 Genesee St Ste 1600
Utica, NY
Boise Marketing (Web Design)
607-316-1411
PO box 316
Brookfield, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews New Hartford NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Impact-Resistant Roofing Products New Hartford NY
- Exterior Products Introduction New Hartford NY
- Innovative Products for Home Remodeling Projects New Hartford NY
- Flashing in Siding Installations New Hartford NY
- Hardwood Decks New Hartford NY
- Framing a Pergola New Hartford NY