Expanding Outdoor Advertisements New City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in New City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Expertmedia
914-358-4277
343 Manville Rd
Pleasantville, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Genova & Partners Inc
(203) 629-5176
15 Valley Dr
Greenwich, CT
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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