Expanding Outdoor Advertisements Nanuet NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Nanuet. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
Marketing Solutions Corp
201-787-0541
41 Dumont Ave
Clifton, NJ
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Eyefour Design, LLC.
973-471-7829
336 Pennington Avenue
Passaic, NJ
Expertmedia
914-358-4277
343 Manville Rd
Pleasantville, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Komax International
2044 Center Ave
Fort Lee, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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