Expanding Outdoor Advertisements Nanuet NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Nanuet. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hudson Valley Web TV
845 940-5435
75A - Lake Road #202
Congers, ON
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Nanuet NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Flashing in Siding Installations Nanuet NY
- Framing a Pergola Nanuet NY
- Impact-Resistant Roofing Products Nanuet NY
- Exterior Products Introduction Nanuet NY
- Home Improvement Product Reviews Nanuet NY
- Hardwood Decks Nanuet NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details