Expanding Outdoor Advertisements Mount Vernon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Vernon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bonjour Group Inc.
(212) 398-1000
1400 Broadway
New York, NY
Cash Business Marketing
(718) 291-4028
1519 Cooper Ave
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Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
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Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
Internet Media Solutions
203-961-8905
637 Cove Road
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AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
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Proton Studio
917-406-1933
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Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
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Middle East Information Agency
(212) 243-1975
16 Jane St
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Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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