Expanding Outdoor Advertisements Mount Vernon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Vernon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Alphagraphics
(212) 889-0069
253 5th Ave # 3
New York City, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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