Expanding Outdoor Advertisements Mount Vernon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Vernon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Barnstable Group LLC
(917) 821-0225
16 Barnstable Lane
Greenwich, CT
Creacy Marketing
(212) 243-7452
26 Horatio Street #15
New York, NY
Levy Advertising Associates Inc
(201) 413-0800
8 Chopin CT
Jersey City, NJ
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Sam Jin America
(718) 821-5252
365 Ten Eyck St
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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