Expanding Outdoor Advertisements Mount Vernon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Vernon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Core Group Marketing
(201) 333-7260
239 Washington St
Jersey City, NJ
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
ReachLocal
212.643.4300 ext 108
10 E. 33rd Steet
New York, NY
Manhattan Marketing Ensemble
212-991-3812
443 Park Avenue South
New York, NY
Komax International
2044 Center Ave
Fort Lee, NJ
Artbackroom.Com
(212) 989-9928
135 W 24TH St
New York, NY
Prada Corp
(212) 307-9300
610 W 52nd St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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