Expanding Outdoor Advertisements Mount Kisco NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Kisco. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

eti Sales Support
914.747.3030
501 Washington Avenue
Pleasantville, NY
Marketing Corporation Of America
(203) 210-2600
800 Connecticut Ave
Norwalk, CT
Magazine Communication Consultants
(914) 337-6822
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Adv Marketing Group Inc
(203) 356-9621
33 Glen Ter
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Lead Dog Marketing
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560 White Plains Rd
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propulsion,llc
203 801-0526
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D C Media & Marketing
(203) 792-3917
36 Mill Plain Rd
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Taube -Violante Inc
(203) 849-8200
37 North Ave Ste 2
Norwalk, CT
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Danbury Mint
(203) 853-2000
47 Richards Ave
Norwalk, CT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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