Expanding Outdoor Advertisements Mount Kisco NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mount Kisco. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

abelow PR
203-226-5390
23 Washington Avenue
Westport, CT
Expertmedia
914-358-4277
343 Manville Rd
Pleasantville, NY
Griffith Target Marketing
(203) 655-7940
55 Dubios Street
Darien, CT
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
Ad Works, The
203-454-2388
4 Gorham Avenue
Westport, CT
Risk Managed Marketing(SM)
845-265-7000
292 Main Street
Cold Spring, NY
Fosina Marketing Group Inc
(203) 794-0795
98 Mill Plain Rd
Danbury, CT
Penny Press
(203) 866-6688
6 Prowitt St
Norwalk, CT
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details