Expanding Outdoor Advertisements Monroe NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Monroe. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Dial & Shop
(845) 774-2255
10 Lizensk Blvd
Monroe, NY
T D I
(914) 722-0238
2 Fountain Ln Apt 2A
Scarsdale, NY
Alleyne Marketing Group
(516) 874-2132
51 Rushmore St
Westbury, NY
Campus Promotions
(607) 272-2000
409 College Ave
Ithaca, NY
Coolimania Productions Inc
(585) 425-1456
84 S Main St
Fairport, NY
J Ross Creative Media
(845) 783-0310
1149 State Route 17M
Monroe, NY
Dixon Schwabl Advertising Inc
(585) 383-0380
1595 Moseley Rd
Victor, NY
Gary Plastics Packaging Corp
(718) 860-7000
1340 Viele Ave
Bronx, NY
Kamen Advertising
(212) 689-2890
172 Madison Ave
New York, NY
Total Kontacts Inc
(212) 741-3209
240 Central Park S Apt 3B
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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