Expanding Outdoor Advertisements Monroe NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Monroe. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Dial & Shop
(845) 774-2255
10 Lizensk Blvd
Monroe, NY
Heim Richd M Advtg Agncy Inc
(212) 686-7722
10 E 40th St
New York, NY
Mc Marketing Group
(212) 377-2082
555 5th Ave
New York, NY
Peermed
(212) 532-1000
60 Madison Ave
New York, NY
Media Buying Network Inc
(212) 599-0061

West Harrison, NY
J Ross Creative Media
(845) 783-0310
1149 State Route 17M
Monroe, NY
New School University
(212) 229-5720
65 5th Ave
New York, NY
Wilson Associates Advertising Inc
(585) 765-2133
1635 N Lyndonville Rd
Lyndonville, NY
R H N Y
(516) 767-3700
20 Vanderventer Ave
Port Washington, NY
Creative Marketing Design
(516) 294-1910
647 Franklin Ave Ste Ll3
Garden City, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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