Expanding Outdoor Advertisements Mineola NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mineola. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
I B Contracting Jewelry
(212) 944-5858
55 W 45TH St
New York, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
Promohut
(718) 252-1706
1123 Mcdonald Ave
Brooklyn, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
Furs.com
(212) 965-0010
580 Broadway
New York, NY
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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