Expanding Outdoor Advertisements Mineola NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mineola. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Teleteria
203 966 3700
1325 Avenue of the Americas
New York, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
Old Bridge Communications Inc
(212) 693-8100
39 Bowery # 213
New York, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
Eastside Public Relations
(718) 465-2566
103 3RD Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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