Expanding Outdoor Advertisements Middletown NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Middletown. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

adwise
845-342-9090
PO Box 2181
Middletown, NY
Media Vision Advertising
(845) 294-3228
255 Greenwick Ave
Goshen, NY
Adventure- Junction.com
(845) 256-8073
1188 Albany Post Rd.
Gardiner, NY
Brykill Farms
(845) 895-8928
PO Box 348
Gardiner, NY
National Marketing Group
(845) 695-1640
643 Route 211 E
Middletown, NY
Roger Dowd Design
845-294-3839
31 Prospect Avenue
Goshen, NY
the i am group, inc.
800-421-2358
270 Station Road
Rock Tavern, NY
Time Warner Cable
800-431-8878
2 Industrial Drive
Middletown, NY
Wright's Farm
(845) 255-5300
699 State Route 208
Gardiner, NY
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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