Expanding Outdoor Advertisements Middle Village NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Middle Village. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Global Telecard Alliance Incorporated
(914) 779-0800
1569 Central Park Ave
Yonkers, NY
Creative Rewards
(718) 437-2367
4621 16TH Ave
Brooklyn, NY
Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
New York, NY
Persuasive Brands
201-947-7250
121
Leonia, NJ
Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
Cash Business Marketing
(718) 291-4028
1519 Cooper Ave
Flushing, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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