Expanding Outdoor Advertisements Middle Village NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Middle Village. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
New York University/Scps
(212) 998-7070
7 E 12TH St Ste 11
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
Proton Studio
917-406-1933
147 West 26th St
New York, NY
NEMA Associates
(973) 274-0052
57 Bruen St
Newark, NJ
E & H Marketing
(718) 460-7460
4306 Main St
Flushing, NY
New York City Dept-Education
(718) 935-2000
52 Chambers St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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