Expanding Outdoor Advertisements Merrick NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Merrick. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Cash Business Marketing
(718) 291-4028
1519 Cooper Ave
Flushing, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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