Expanding Outdoor Advertisements Merrick NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Merrick. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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