Expanding Outdoor Advertisements Mastic NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mastic. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Beekman & Packard Inc
(516) 229-2357
50 Charles Lindbergh Bl
Uniondale, NY
Results Inc
(518) 452-6947
409 New Karner Rd
Albany, NY
Marsteller Advertising
(212) 614-5000
230 Park Ave
New York, NY
Valentin Promotions
(718) 822-9755
1145 Olmstead Ave
Bronx, NY
Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
LED SIGNS - DotrixLED
(631) 406-6413
Hawkins ave
Ronkonkoma, NY
Mediamarcon
(315) 423-0226
327 W Fayette St Ste 212
Syracuse, NY
Imagery Media
(718) 624-4548
70 Washington St Apt 10S
Brooklyn, NY
Impulse Marketing Group
(631) 465-2177
48 S Service Rd
Melville, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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