Expanding Outdoor Advertisements Mastic NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mastic. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Stoneman Promotions
(516) 466-0909
107 Northern Blvd Ste 311
Great Neck, NY
Unique Advertising & Display Corp
(631) 471-8701
90 13th Ave Unit 3
Ronkonkoma, NY
McCue Advertising & Public Relations Inc
(607) 723-9226
91 Riverside Dr
Binghamton, NY
Summit Marketing Services
(518) 581-1887
1 Hillcrest Ln
Saratoga Springs, NY
Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
LED SIGNS - DotrixLED
(631) 406-6413
Hawkins ave
Ronkonkoma, NY
Keller Advertising & Marketing Inc
(585) 271-7000
274 Goodman St N
Rochester, NY
The New School
(212) 229-5459

New York, NY
Silverman Media & Marketing Group Inc
(516) 495-5281
100 Crossways Park Dr W
Woodbury, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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